One of my favorite Slate.com features is Ad Report. It’s basically just a guy reviewing TV ads. Anyway, the latest one is really, really weird (there’s a link to the video on the page).

The article covers it pretty well, so I’ll just summarize the ad for you so you can see if you want to watch it: It’s a typical Ford car commercial. A family on a lovely road trip. Two little girls having fun with their dad and mom, buying trinkets and driving the free and easy roads while an announcer intones about how the car’s great gas mileage lets them make the trip on one tank. Then at the end, the music cuts as the dad takes his overnight bag out of the car. He kisses the girls goodbye and thanks his ex-wife for letting him come along and tells them he’ll see them next weekend. The commercial then awkwardly ends with the husband’s quiet, sad stare at the car as it drives off and a voice intones about how "Bold changes happen everyday."

Very, very strange.